ZOVI is a modern United States based children’s label and boutique idealized from the simple intention to create and inspire comfortable yet modern clothing to love and be loved in. The beginnings of everything great is a good foundation. The foundation of our brand and company is the idea to create and inspire comfortable yet modern clothing to love and be loved in. Designed and chosen for comfort, crafted from simple and natural materials. Inspired by our own children, timeless neutral tones, and quality textures.